One platform for monitoring, SEO and reporting.
What Studio tracks, analyses and reports for every client, set out by topic.
From data to priorities
Studio turns signals from every source into evidence-based recommendations, ranks them by impact and measures the effect fourteen days after implementation.
- Recommendations from every source, in clear language
- Impact in euros and a single priority list across all clients
- Effect measured 14 days after implementation
- Root-cause analysis for every decline
- Natural-language questions on your data
- Work board with owners, deadlines and drag and drop
- Playbooks and your own automation rules
- Workload and client health
Reporting under your own brand
Monthly reports in your own branding, compiled automatically from GA4, Search Console and your other sources. Clients follow progress in their own portal; your team works from goal-based dashboards.
- Monthly, quarterly and annual reports with targets
- Share links without an account
- Client reports and PDF downloads follow the assigned topic permissions
- Client comments on reports and recommendations
- Weekly email update
- Your own logo and brand colours
- Dashboards per goal and per client
- Presentation mode, CSV and Excel export
Each client sees the projects and figures you share
Set access per person and per project. With one project, the portal shows its name. Clients with several projects in your workspace get a combined overview of the figures they are allowed to see.
- Choose visibility for visitors, search, product, recommendations and ads
- Separate access to technical data, goals, reports and the timeline
- Share individual dashboards; new dashboards stay private
- Select projects in a combined overview with monthly totals and visit trends
- See how many projects contribute to each figure
- Report sections and PDF downloads follow the same topic permissions
Visible in Google and in AI answers
Rankings, technical SEO and content for every client, plus how often ChatGPT and other assistants mention them.
- Position monitor, branded and non-branded
- Keyword clusters, search intent and seasonal patterns
- Site audit with its own crawler: links, redirects, canonicals, hreflang
- Sitemap, robots.txt, images and schema
- Content briefs, refresh list, pruning and a content calendar
- Share of answer in AI assistants, with competitors and sources
- AI crawlers and AI bots in server logs, llms.txt
Spot issues before clients notice
Uptime, certificates, errors and performance as real visitors experience it.
- Uptime, SSL and JavaScript errors
- Core Web Vitals from real visitors, with a performance budget
- DNS, mail and security headers
- Domain expiry, exposed files and vulnerable CMS versions
- Broken links and third-party scripts
- Status page per client, escalation and maintenance windows
- Deploys on the timeline and a backup monitor
Where visitors drop off, step by step
Forms, leads and funnels, plus checks that the tracking itself is sound.
- Event funnel from visit to account
- Form analysis: per field who reached it and who left
- Forms and appointments counted as leads
- Cohorts per channel
- Checks for measurement leaks, Consent Mode v2 and tags
- Cookieless measurement for visitors without consent
- CRO hypotheses and a test log
Campaigns prepared and backed by data
Studio reviews campaigns before launch and supports keyword research, ad copy and landing pages.
- Checklist before the first euro
- Keywords from Search Console
- Ad copy in your brand voice
- Landing page score for Ads traffic
A good conversation starts on your website
Useful for websites where visitors need advice before requesting a quote or placing an order, or need help afterwards. Combine searchable answers with live contact. Your team sets availability and follows up on conversations.
- Searchable help articles with categories and suggested answers
- Live conversations in a shared inbox, with owners and internal notes
- Opening hours and a message option when the team is unavailable
- Choose which pages show the widget, with texts in Dutch and English
- Offer phone, email or WhatsApp as alternative contact links
- Review helpfulness ratings and searches without results to improve your answers
Integrations and API
GA4 and Search Console form the foundation, extended with the systems your clients already use. The API, webhooks and an MCP server make the data available elsewhere.
- Google Analytics 4 and Search Console
- Microsoft Clarity
- Your own systems via instnt-metrics (Laravel package, Drupal module)
- Public API, webhooks and an MCP server
- Zapier, Make and n8n; Looker Studio and Google Sheets
- Browser extension and Mac menu bar
Explore Studio with your own websites.
Fourteen days of full access, no credit card required.